Advertising Literacy – alle Bücher

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Advertising Literacy for Young Audiences in the Digital Age

This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize adv…

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Danielle Sarver Coombs

The Consumer Insights Handbook

Understand your audience's wants, needs, and behaviors with insight-driven research projects that translate data into meaningful action. Featuring fresh data sets and practical exercises leveraging the po…

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